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Five Trends We Watched in 2016

Posted by AudienceScience on Jan 17, 2017

We can all agree that 2016 has been a memorable year, in more ways than one. We wanted to discuss some of the topics in digital advertising that rose to the forefront of 2016 and that we have a feeling will continue to evolve in 2017.

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Best Overall Technology for Programmatic Trading!

Posted by AudienceScience on Aug 11, 2016

We are proud to announce that AudienceScience is a finalist in The Drum's Digital Trading Awards USA, in the category of Best Overall Technology for Programmatic Trading! 

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Interview With Nick Manning, CSO Ebiquity

Posted by Guest Contributor on Aug 3, 2016

This post was originally published on October 27th, 2015

We sat down for a conversation with Nick Manning, Chief Strategy Officer at Ebiquity. We discussed his perspective on the current state of digital advertising and the issues that need to be addressed for a successful industry model.

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How Programmatic Can Inform the Creative Process

Posted by AudienceScience on Jul 29, 2016


Historically, there’s been a notion in the industry that programmatic and creative are at odds with each other. However, at AudienceScience we believe that creative and programmatic actually form a natural, complimentary relationship.

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The CMO's Guide to Programmatic

Posted by AudienceScience on Jul 19, 2016

In an eMarketer report released in April 2016, they predict that programmatic spend will reach $22.1B this year, representing a nearly 40% jump from 2015 and nearly 70% of all digital display spending. The growth the programmatic marketplace is experiencing is undeniable, as it becomes a mainstay of digital advertising.

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AudienceScience Welcomes New Executives

Posted by AudienceScience on Jun 20, 2016

We are happy to announce some recent changes here at AudienceScience as we expand our global footprint.
 
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ASci's Top 10 Cannes Survival Tips

Posted by AudienceScience on Jun 15, 2016

In just a few short days, agencies, brands, and technology companies will all be descending upon the French Riviera for a week of content, awards and networking, Cannes Lions is upon us. The idea of attending the ‘it’ event of the advertising industry can be overwhelming, especially for a first-timer.

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ANA Brand Masters 2016 Wrap-Up

Posted by Liz Cook on Feb 24, 2016


This month the AudienceScience team attended the ANA’s Brand Masters Conference in sunny Florida. More intimate than its sister event, Masters of Marketing, Brand Masters certainly delivered on invigorating, relatable experiences in brand marketing. Within the thread of the conference, there were a few themes that were especially prevalent.

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Taming the Mobile Video Wild West

Posted by Guest Contributor on Nov 4, 2015

Guest contributor Alvaro Bolivar, Sr. Director of Product, ONE by AOL for Publishers discusses the mobile video landscape.

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Interview With Nick Manning, CSO Ebiquity

Posted by Guest Contributor on Oct 27, 2015

We sat down for a conversation with Nick Manning, Chief Strategy Officer at Ebiquity. We discussed his perspective on the current state of digital advertising and the issues that need to be addressed for a successful industry model.

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