We can all agree that 2016 has been a memorable year, in more ways than one. We wanted to discuss some of the topics in digital advertising that rose to the forefront of 2016 and that we have a feeling will continue to evolve in 2017.
We are proud to announce that AudienceScience is a finalist in The Drum's Digital Trading Awards USA, in the category of Best Overall Technology for Programmatic Trading!
This post was originally published on October 27th, 2015
We sat down for a conversation with Nick Manning, Chief Strategy Officer at Ebiquity. We discussed his perspective on the current state of digital advertising and the issues that need to be addressed for a successful industry model.
Historically, there’s been a notion in the industry that programmatic and creative are at odds with each other. However, at AudienceScience we believe that creative and programmatic actually form a natural, complimentary relationship.
In an eMarketer report released in April 2016, they predict that programmatic spend will reach $22.1B this year, representing a nearly 40% jump from 2015 and nearly 70% of all digital display spending. The growth the programmatic marketplace is experiencing is undeniable, as it becomes a mainstay of digital advertising.
In just a few short days, agencies, brands, and technology companies will all be descending upon the French Riviera for a week of content, awards and networking, Cannes Lions is upon us. The idea of attending the ‘it’ event of the advertising industry can be overwhelming, especially for a first-timer.
This month the AudienceScience team attended the ANA’s Brand Masters Conference in sunny Florida. More intimate than its sister event, Masters of Marketing, Brand Masters certainly delivered on invigorating, relatable experiences in brand marketing. Within the thread of the conference, there were a few themes that were especially prevalent.
Guest contributor Alvaro Bolivar, Sr. Director of Product, ONE by AOL for Publishers discusses the mobile video landscape.